Tips and answers.

Creating a local guide

It is no easy feet but going out with a camera and an interest in local businesses is a genuinelly great way to attain more point links. Have prepared the web URL (unique reference link) on a card and point them to it after taking their photo. You're looking for opportunities like this where an interaction takes place and a branded guide can be created.

We personally champion branded guides because we know it is content that is useful to people online and eventually becomes something more wonderful. We like the example of your business awarding the best school, or the best garden, best produce, freshest fish and so on.

We're looking here for the ideas that symbolise your business, like the Flora Marathon. It boils down to use making your website a place for the community to visit and explore then tell friends and friends tell friends.

Newspaper's latch on to community initiatives like awards and 'guides to' because for them it is a great front page story. For you it means more pointed links, resources on your site and meaning for people with your business at the heart.


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