How do you optimise a website to get 1st page rankings on Bing and Yahoo?

Start with the domain and keyword inclusion.

1. Keywords are very important to all search engines but keywords in domain names are even more important to Bing and Yahoo. It is crucial that the Top Level Domain Extension (tld) is a .com or a .co.uk and it is a matter of fact that your top keywords exist in the domain name..

To barter more keywords in your existing url why not [because it works] create subdomains like blog.socialprseo.com and social-marketing.socialprseo.com - this will secure more vital keywords in the url without changing the whole address and brand.

2. A layout is crucial to Bing and Yahoo. Internal links aren't important, headings won't help with optimisation and pages stand on there own feet with Bing and Yahoo rather than work from the homepage in [like the how googles crawls/see's].

3. Get the keywords in the right place. Yahoo and Bing look for the keyword(s) in the first sentence, the keyword(s) in the last sentence and 3 or more variations of the keyword(s) in the text.

Variations on keywords include also [for Bing and Yahoo] the use of italics and bold formating.

4. Optimise the tags such as page, alt and meta tagging.

5. Concentrate on a social media strategy that aims for as many Facebook 'likes' as possible. It is a future player in Bing's search algorithm.

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