Tips and answers.

Writing and inventing quizzes.

The humble quiz is more than a one off escape to dive into on Christmas day when television becomes repetitive and only one other family member is awake.

Yes, quizzes are an energetic popular brainteaser - often important to those who regard themselves highly in a subject area. I call this select group mavens or innovators and as a group of people these select few need serving more regularly with resources. Mavens are an audience in your industry who will do the hardest to promote you to a second and third wave of customers.

The main objective to stear in a quiz is to mix rewarding and tricky questions whilst earning an intellectual/mutual respect from audiences.

My favourite second use for a quiz is then to release the results and provide synthesis from which journalists take a shine - in TV, Radio, Newspapers and online.

If we can inspire bloggers, previous customers, competitors, new customers, experts, local communities and educational institutions to take part then we have a very strong resource and audience with you at the centre. Who knows it could become an annual quiz people look forward to and desire alongside you as a go to for know how.

I should mention at this point with ajax applications it is easy enough to implement a quiz on your site and point people to pages you control. From a quiz you can expect to build strong point links, rankings and a desire to join in and interact with your brand.

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