Social and Search Marketing advice.

The following is a 10 point insight into how you increase a website’s visibility. Here's how we'd increase your website's visibility even further.

1. Everyone in SEO is agreed on the 1st step for helping to increase your visibility online and that is to check on your title tags. This is in your html (hyper text mark-up language) and comes between <title> “…” <title>:



1a. Title Tags are words that refer to important elements of what users will expect to discover on your website, title tags are in order of importance. The title tags are keywords (e.g. ‘sofa’) that must also appear in your anchor text (copy written on the page itself) and for full optimisation included in the url (unique resource link). Just think of matching collars and cuffs to make sense of it.

1b. Every page is important for targeting other/new keywords necessary for new leads and targeting new audiences. Define your keywords (e.g. four seater sofa) and concentrate each webpage on a maximum of 3 keywords per page and expanding further on keywords for each page – you begin to accrue many more resources to the searcher. Not sure of proper keywords to use? Start then with a competitor analysis, search volume research and social 'chat' to define the best keywords to profit on. Try a Pay Per Click (PPC) campaign to test the success and failure of keywords online. There is no need to do a PPC campaign if you enroll with us. A higher ranking keyword strategy is available from socialprseo.

2. Are the most important pages 1 link away from your homepage? If they are not then get this implemented. Internal links are important in order to simplify the site navigation and usability. Site links give you a better chance to increase the space you receive in search engine rankings as search engines list these links within your ranking if you shout enough about them on-page.

2a. Submit to webmaster tools on Google and Yahoo - making the most of all your link equity and highlight all of your pages [Skip 2a if you already have done so]. If your web-designer did not do so then we will, he/she may not have optimised the site however. In which case it is worth us exploring simple things which matter like finding extra keyword placements in image replacement texts (alt-tags for short), placing all content within margins so its not ignored content by search engines and not least - how legible are your URLs? Sometimes a page URL can include some really off putting coding to search engines and users alike.

3. Search engine rankings diminish if links to your pages get confused between duplicate pages/copy. If you have duplicate pages and have alternative website addresses - it is important for us to knock out the duplications to search engines via rewording copy/pages (thus creating double listings and more exposure). Another way is to provide straight up 404 redirects and implementing ‘no-follows’ to irrelevant links you may harbour or otherwise share the same IP address (Internet Protocol address of the computer) or directories with.

4.We create links and source leads for you via resources and PR. There is however a possibility that we can correct links that already exist to your website; they may have undesired URLs/landing pages or the link is not utilising a set of keywords you’d prefer. It is important for us to make proper contact with the link’s web master and have a broken link once more pointing correctly. Most of the time this is because your site is being referred to in too many ways; this is called Canonical variances. We solve this problem with 301 redirects (pointing the ‘garbage domain’ that wasn’t working to the sales friendly page that is).

5. With the keywords in mind we recommend [using around 9,000 calendar events in 2010] ideas from opportunities coming up and help to implement as many relevant resources as you can like articles, news, helpful advice, company history, faq’s, production process explanations, learning tools, lesson plans, prizes, white papers, site recommendations, company concerns, surveys/polls, book reviews, press releases, podcasts, link baits, videos, Quizzes, discussions, search engine recommendations, local area guides, employee stories, social apps, old adverts, product images, employee involvement and the MD’s blog. These are all massively important to getting a culture rolling online and for your keywords to rank much higher. Some companies make 14% of their revenues all from the MD’s blog!

We are creative and create as much of these resources as you can outsource. That’s right by the way… your site is a resource.

6.The above (5) helps to create outbound links, this is a healthy marketplace and will more than likely win you more online communities – and reciprocal links that could be profitable, although not totally ideal for rankings because it could be seen as a partnership – see, we told you we’re honest.

6a. Create and syndicate new resources for educational bodies, bloggers (within your vertical), journalists, authorities, businesses and of course the customer through social profiles. Some of which we find via our database of off-page resources that get you publicity and point links.



6b. It is our job to then create pointing links to your site from the resources created. We do so by calling, emailing, submitting, posting and informing the right set of contacts/networks to obtain links. PR exposure is available from socialprseo.



7. If you or we find something suspicious above us on a search engine rank page (SERP) from a keyword we rank on then it's important to report suspicious websites to search engines. Another need here is to monitor your brand mentions online and track the mentions to protect your brand and monitor new links to your webpages. Clever.

8. So far we would have dramatically improved the site itself or the ‘on-page’ elements of your SEO, culture and user dwelling time. It is now the turn for ‘off-page’ Social, PR and SEO work; Don’t think however that your on-page work can just be simply left… that is the classic mistake as you want to continually get the search engine crawlers back. Why? Search engines like to provide up to date live searches and providing users with updated content. There is always room for more gains with even bigger rewards i.e. scoring even better rankings through iterations of your keywords. There are always ways to get users themselves to keep your site updated for you too.

8a. The best start to off-page SEO is encouraging natural links to point to your site and share your content resources. We’ll ask you initially to make recommendations of websites, people and topics to include in resources:- such as supplier websites, any affiliate companies, the biggest customers, bloggers/companies/journalists you admire, favourite resources you have online, favourite reads, biggest day for traffic to your site in the year, traffic origins, other sites your customer’s visit, faq’s, online groups you are a part of, annual events you attend/hold and personal interests.

8b. The easiest way forward for us both is then to source the biggest point links in your immediate environment; RSS syndication, Google product/service listings, carnival blogs (blogs with one subject in mind), competitor’s strongest links, biggest bloggers in your industry, largest schools/educational organisations in your field, newspaper columns/web channels, crowd-sourcing communities, Yahoo/Facebook profiles, groups, online guides, certificates, awards, meetups/activities, associations and societies.

9. It’s due that we reach-out to all the point links for you. As 8b shows there are some excellent resources never to give up on! A beneficial way to get bloggers with massive audiences excited is to create a set of blogs for you to write and optimise against relating keywords. This is community based social networking and profiling. Our style on your behalf is fixed against an agreed code of conduct, we socialise online as naturally as possible with an appreciation for good content, imagery, design, share icons, existing conversations, promotions and resources to point people to. We generally identify a strong package of thriving social networks for you to share resources with journalists, advocates and your target audience(a).

10. Use Google Analytics (it's free) or a paid for analytics tool to monitor the incoming traffic, the best content, days of the week for traffic, visitor geography, referring sites and so much more. Other analytical tools include Omniture and/or Hubspot.

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