What Priorities Govern Rankings?
A checklist of SEO work that creates more visibility & rankings.
Here is a checklist of social, pr and seo inspirations. This table prioritises real and desirable processes involved when marketing your website, products and services. This long list includes social media, digital public relations and search engine optimisation ideas and factors.
The top 5 factors from this table are:-
- Keyword amour,
- Desirable links to & fro,
- Freshness of page / age of site,
- Trust & authority from inbound links.
Visibility checklist:-
| Importance | 1 | 2 | 3 | 4 | 5 |
| SEO on-Page | |||||
| Find out your and your competitors… | |||||
| 1. Rankings on important keywords, | |||||
| 2. Your current links, | |||||
| 3. Social status, | |||||
| 4. Copy text resources | |||||
| 5. Where your unique visitors come from. | |||||
| Write a Page by Page Keyword Strategy | |||||
| Implement Keywords page by page into... | |||||
| Title Tags | |||||
| Alt Tags (labelling assets) | |||||
| Anchor text + copy text links | |||||
| URL text, | |||||
| Modify duplicate copy with iterations | |||||
| Add Notes [CSS/html5 only] | |||||
| Implement "no follow" on irelevant outbound links | |||||
| Copy text link to "Heat Signatured" sites, per page keyword strategy | |||||
| Redirect [cannical] varied url addresses | |||||
| Update sitemap | |||||
| Register with Google webmaster tools. | |||||
| Create a blog | |||||
| Apply to search feed, rss, news or blog search engines | |||||
| Create share icons | |||||
| SEO off-page | |||||
| Address current landing page urls from inbound links | |||||
| Vary copy text links from current inbound links. | |||||
| Link build… | |||||
| 1. Current Inclusions | |||||
| 2. Publishers | |||||
| 3. Governmental | |||||
| 4. Educational | |||||
| 5. Guides | |||||
| 6. Contemporories | |||||
| 7. Review Sites | |||||
| 8. Groups | |||||
| 9. Associations | |||||
| 10. Retailers | |||||
| 11. PR | |||||
| 12. Bloggers | |||||
| 13. Forums | |||||
| 14. Trade | |||||
| 15. Encyclopedias | |||||
| 16. Surveys | |||||
| 17. Q and A's | |||||
| 18. Media groups | |||||
| 19. Directories | |||||
| 20. Research guides | |||||
| 21. Tailored search engines | |||||
| 22. Lists | |||||
| Compile a social non sales objective | |||||
| Research desirable exposure/contributions | |||||
| Create, publish and syndicate… | |||||
| Articles, | |||||
| White papers, | |||||
| News, | |||||
| Advice, | |||||
| Learning Tools, | |||||
| Lesson plans, | |||||
| Surveys/polls, | |||||
| History of product and company | |||||
| Faqs, | |||||
| Explanation on processes | |||||
| recommendations | |||||
| Prizes, | |||||
| Press Releases, | |||||
| Concerns, | |||||
| Reviews, | |||||
| Podcasts, | |||||
| Videos, | |||||
| Discussions, | |||||
| Link Baits, | |||||
| Guides, | |||||
| Stories, | |||||
| Apps, | |||||
| Old ads, | |||||
| Images, | |||||
| employee blogs, | |||||
| MD's Blog, | |||||
| Newsletter | |||||
| Certificates, | |||||
| Awards, | |||||
| Meetups, | |||||
| Activities, | |||||
| Associations, | |||||
| & Societies. | |||||
| Public Relations | |||||
| Create a brand code of conduct and style guide | |||||
| Write a wishlist of exposure you want to receive. | |||||
| Create work horse online profiles and pages. | |||||
| Pull together a candidate list. | |||||
| Syndicate Resources to… | |||||
| 1. Influential people | |||||
| 2. Friends and Family | |||||
| 3. Writers | |||||
| 4. Group leaders | |||||
| 5. Educational figure heads | |||||
| 6. Job boards | |||||
| 7. Governmental figures | |||||
| 8. Local Press | |||||
| 9. Online news networks | |||||
| 10. Opinion debate networks | |||||
| 11. Social profiles and pages | |||||
| 12. All blog, news, review feeds | |||||
| 13. National Press | |||||
| 14. Competitors | |||||
| Chase and acquire high rank point links | |||||
| Affirm a culture mindset | |||||
| Build Folkonomies / Social interations | |||||
| Contribute to online opinions & questions. | |||||
| Reports necessary… | |||||
| 1. Rankings, | |||||
| 2. Sales | |||||
| 3. New Keyword opportunities | |||||
| 4. Point links, | |||||
| 5. Social gains, | |||||
| 6. "What's in the News?" | |||||
| 7. Competition | |||||
| 8. Current Resources, New Resources | |||||
| 9. Candidate List successes, | |||||
| 9. and Unique visits | |||||
| Page Rank Sculpture | |||||
| Total Hours |
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