Tips and answers.

Writing articles for better search engine optimisation

They say an article is all in the headline and a good headline for a web based audience begins with a number like '10 reasons to...' or 'our top 5...'. A heading should then go on to express the adjective, like 'incredibly' or 'unique' and finally the key phrase - i.e. your product category.

The articles we write for you are more often than not broken down into 3 main areas. The first is the summary, the second is all findings and the final area is a certified conclusion.

Articles must include at least three essential keywords to help own these phrases within search engine results. It is best to link these phrases to products or good landing pages should people wish to know more.

Articles show search engines a collective intelligence about your industry and product. They are also great sources for others to link to and from.

Do not duplicate these articles across other areas of your sites. This will create duplications and result in reducing your link equity should people link to an article.

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